Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs (episode 224)
by Chloe ThomasJJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.
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Dive in:
[06:44] Effective measurement improves strategy and efficiency consistently.
[10:16] Data aggregation is essential for comprehensive performance reports.
[15:22] Brands need simplified tech, visibility into individual outcomes.
[16:56] Unified, accurate analytics are essential for business decisions.
[19:44] Constant attention needed for evolving analytics strategy.
[25:49] Insider Tips from JJ!
Measurement over Attribution
Understand the overall customer journey and optimise for the majority. Do this rather than focusing over precise attribution. Aim to create a system that guides customers towards conversion rather than strive for perfect attribution.
Build a Robust Measurement Tech Stack
Invest in a technology stack that lets you do three things:
- Ensures your data is sent to relevant platforms
- Aggregates data from various sources
- Allows you to compare and analyze metrics from different platforms
This will provide a comprehensive view of your customer’s behavior and help you make data-driven decisions.
Strategic Planning and Execution
Identify what you want to achieve with your measurement efforts. Develop a plan for how you will use data to inform your decisions and take action. Invest in your measurement systems, including technology and personnel. Regularly review and refine your measurement strategy based on insights and evolving business needs.
Listen to hear JJ’s Insider Tips on Attribution!
Interview links
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