Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy (episode 229)
by Chloe ThomasJames Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.
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Dive in:
[04:59] iPhone age boosted social media accessibility and challenges.
[07:56] Adapting content for social media is essential.
[11:29] Video’s promotional value in eCommerce is debated.
[16:09] Plan social media strategy based on presence.
[19:05] Good technical setup pays off; AI aids cleaning.
[22:18] Tools like Synthesia, HeyGen becoming ubiquitous.
[25:46] AI-generated content must be clearly labeled, critical.
[27:29] Insider Tips from James!
Optimising a Multiplatform Content Strategy
When creating content, think beyond a single platform. A good content strategy involves creating a hero piece of content, and then repurposing it across various platforms. This allows for broader reach and optimises the initial effort. Going multiplatform helps you get the most out of every piece of content you make. You get to reach audiences where they are most active, whether it’s social media, YouTube, or your website.
Using AI Tools for Efficiency
AI tools can help streamline the content creation process. Still, James says the human touch remains important for maintaining quality, creativity, and authenticity. A few tools James mentions are:
- Descript: A transcription and audio editing tool.
- Runway: An AI tool for video editing, including background removal.
- 11 Labs: A voice over tool that allows you to clone your voice or use AI-generated voices.
- Synthesia and HeyGen: Tools for creating AI-generated avatars for videos.
- ChatGPT: A language model for generating ideas and assisting with writing.
AI tools can save time and resources, making it easier to repurpose content and maintain high-quality output. Check out Nextgentools.ai to help you choose the best tools for your project.
Maintain the Human Touch
AI can be a valuable asset, but it’s important to maintain a human touch in your content. Google’s algorithms are evolving, putting greater emphasis on authorship and originality. Google also rewards content that shows expertise and authority, so creators need to consider the value of giving their content the human touch. Combine AI with human creativity to create content that is both informative and engaging.
Listen to hear Jason’s Insider Tips on Content Marketing!
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