• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Keep Optimising Marketing Podcast

everything to do with the Keep Optimising Podcast

  • Home
  • How to Listen
  • Topics we’ve Covered
    • Facebook Ads
    • Email Marketing
    • SEO
    • Improving your Conversion Rates
    • Online Advertising
    • Organic Social Media
    • Content Marketing
    • eCommerce Marketing Foundations
    • Black Friday
  • All Episodes
  • Q&A Webinar

Improving your Conversion Rates on the Keep Optimising Podcast

Listen to our Improve your Conversion Rates episodes:

  • 010 How better onsite search can up your conversion rates with Ian Scarr from Klevu
  • 011 Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
  • 012 Improve your Homepage, Navigation & Category Pages with Mogens Møller
  • 013 Using Live Chat and Customer service to improve conversion rates with Gorgias’ Lucas Walker

Watch our Conversion Rates webinar:

CRO: What should be on your to-do list right now?

Panellists:

Lucy Bloomfield
10,000 Customers

Specialising in high-end luxury product businesses, Lucy shows Australian entrepreneurs how to sell high-end products at volume, building an entire ecosystem around your supply chain and sales to end up with more profitability than you have before. Go to 10000customers.com  to learn more.

Mogens Møller
CEO & Co-Founder of Sleeknote

Access the videos that share the FULL UX tips identified in Mogens’ massive research project here:  sleeknote.com/240-user-tests 

Ian Scarr
Head of Sales UK, Klevu

14 Day Free Trial – www.klevu.com 

Louis Lavedan
Strategic Partner Manager EMEA, Gorgias

Send an email to Louis Lavedan (louisl@gorgias.com) if you want to know more about Gorgias, the #1 helpdesk solution for Shopify, Magento and BigCommerce and get one month free for attending the webinar.

Questions

  • 8:38 – Given that we are at a peak period, is it still worth talking about UX?
  • 11:35 – Clearly we should be working on UX, are there areas or aspects that are going to be more useful to us right now?
  • 14:20 – With a focus on the chatbox, what is the place for the automated side of on-site messaging?
  • 16:26 – If someone is about to get started with automation, where should they start?
  • 24:08 – What do you have to say about improving our on-site search for performance in the right or peak season for eCommerce sites? (Rephrased)
  • 26:30 – What can you do to make your site convert better now even though we are sort of rounding up to peak?
  • 29:40 – What will be on your list of 3 things they should be doing to improve the next couple of months?
  • 37:15 – Is it possible to get into things like dialect in an on-site search to help detect consumer’s personas and perhaps help in predicting or suggesting for them?
  • 40:25 – Does the customer site search change or adapt to the popular searches of consumers over a period of time? (asked by Mogens Moller)
  • 43:45 – Where on the website should we start our focus on improving our conversion rates?
  • 50:21 – If you could leave the audience with one thing to do this month of October to improve the performance of their website, what should it be?

Social media @keepoptimising

  • Twitter 
  • LinkedIn
  • Instagram
  • Facebook

Topics We’ve Covered:

  • Email Marketing
  • Facebook Ads
  • SEO for eCommerce
  • Improving your Conversion Rates
  • Online Advertising
  • Social Media
  • Content Marketing
  • Black Friday
  • Marketing Foundations

Copyright © 2021 ·

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT