Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
by Chloe ThomasYiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.
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Dive in:
[04:48] Left big tech to help small businesses.
[08:50] Collect our own data for powerful marketing.
[10:49] Enabling a domain-specific, non-shared cookie.
[13:29] More data improves Facebook ads targeting algorithm.
[19:13] Marketing fundamentally is about understanding your customers.
[20:07] Collect customer information to optimize targeted marketing.
[21:59] Insider Tips from Yiqi!
Why First-Party Data Ownership is Important
Brands need to take ownership of their data collection processes to remain competitive. They need to shift from relying on third-party cookies to first-party data. With browsers setting limits to third-party cookies, businesses are losing tracking capabilities that help them understand customer behavior. But with first-party cookies, they gain control of their own data. This will allow them to track users and retain valuable information. Data ownership is key for optimising marketing efforts, ensuring accurate targeting, and personalizing communications.
Data: The Foundation for Effective Marketing
Yiqi stresses that marketing is all about understanding customers, and data is the key to unlocking these insights. Every bit of customer behavior data helps paint a clearer picture of who they are and how they interact with the business. This leads to more targeted ads, more relevant email campaigns, and ultimately, higher conversion rates. The more data you gather, the better you can tailor your marketing strategies to meet customer needs and make your ads and email campaigns more effective.
Making First-Party Cookie Implementation Easy
Building a solid data-tracking system might seem overwhelming. But it’s actually more accessible than ever. Tools like Aimerce make it as easy as a single click to install and integrate with your website. This simplifies the process for smaller to mid-sized businesses, allowing them to take advantage of better data tracking and improved marketing results.
Listen to hear Yiqi’s Insider Tips on Attribution!
Interview links
Sponsored by…
Is Your Data Pixel Ready? Use Aimerce to improve your data quality and be your Marketing’s Secret Weapon.
Use first-party cookies to grow your email and advertising sales, by restoring 40% of retargeting audience you would have otherwise missed. Aimerce is the easiest way to automate first-party data monetization, in just 1 click.
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