Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop (episode 253)
by Chloe ThomasPartnerships can be a game changer when it comes to boosting your conversion rates, and today we’re diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influencers or celebrities.
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Dive In
[04:14] The Evolution of Brand Partnerships in Marketing
[16:12] Leveraging Experts for Effective Marketing
[20:41] The Evolution of Marketing Strategies
[26:01] Exploring the Future of AI in Retail Marketing
Collaborating with expert
The conversation begins with a critical look at the declining effectiveness of celebrity endorsements, as 67% of consumers report a lack of trust in such marketing tactics. Eric emphasizes that in a world where consumers are inundated with advertising, the need for authentic voices has never been greater. By collaborating with experts, brands can provide valuable information that resonates with potential buyers, ultimately driving conversions and sales.
Expert-driven marketing strategies
Listeners will gain practical insights into how to effectively implement expert-driven marketing strategies. Eric offers valuable tips on identifying the right experts for specific product categories and leveraging their knowledge to address consumer questions and concerns.
Overall, this episode serves as a crucial resource for brands looking to enhance their marketing efforts by embracing expert partnerships and optimizing their conversion strategies.
Takeaways:
- Investing in expert partnerships not only aids conversion but also enhances the overall customer experience on retail websites.
- Leveraging expert partnerships can lead to significant increases in conversion rates and customer trust by educating consumers effectively.
- Using professionals from diverse fields, such as chefs or veterinarians, can enhance the authenticity of your marketing content.
- Expert-driven content performs better in lower funnel marketing, addressing consumer doubts and increasing purchase confidence.
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