14 Top Tips for eCommerce Store Growth (episode 300)

by Chloe Thomas

Episode 300!! 

To celebrate this milestone episode of the Keep Optimising Podcast, host Chloe Thomas has brought together 13 expert guests (plus one of her own tips) to answer a single powerful question: 

What’s your top tip for eCommerce growth right now? 

The result? An insight-packed episode covering everything from brand building and data foundations to popups, promotions, and performance marketing. 

If you’re looking for practical, proven ways to grow your eCommerce business in 2026 and beyond, this episode delivers. 

14 Top Tips for eCommerce Growth (episode 300)

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Dan Coleman, Coleman Marketing Limited 

Dan’s advice starts with this question: “What right do you have to expect customers to spend money with you?” 

Your answer should define your entire strategy: 

Amy Budd, Launch 

Amy highlights a major shift in how consumers behave today. People move between streaming, scrolling, searching, and shopping. Most brands focus only on the last two. 

Real growth comes from showing up earlier in that journey. 

Key takeaways: 

  • Invest in top-of-funnel visibility 
  • Build mental availability before purchase intent 
  • Focus on the 95% who aren’t ready to buy yet 
  • Check out Launch
  • Amy on LinkedIn

Jaye Cowle, Launch 

If you’re struggling to unlock budget for brand activity, Jaye suggests a simple shift: call it “reputation” instead of brand. 

Why it works: 

  • “Brand” can feel vague or fluffy 
  • “Reputation” resonates with leadership 
  • It reframes investment as strategic, not optional 
  • Visit Launch
  • Jaye on LinkedIn

Lucy Bloomfield, Magic Marketer App 

Lucy points to one of the most underused growth levers: the founder’s personal brand. 

Why it works: 

  • People buy from people, not just products 
  • Your story is impossible to copy 
  • Trust drives conversion 

Practical advice: 

Stephen Honight, The Lmo7 Agency 

It’s not glamorous, but it’s critical. 

Stephen’s tip: get your product data in order. 

Key actions: 

Sam Wright, Blink SEO 

Sam builds on the data theme with a deeper insight: your taxonomy (how products are structured) drives performance. 

Impacts: 

Charlie Semmence, Leaf Signal 

Charlie highlights one of the most overlooked issues: poor tracking = poor performance. 

Problems caused by bad tracking: 

  • Wrong audience targeting 
  • Misallocated ad spend 
  • Misleading performance data 

Solution: 

Roman Petrochenkov, Carwow 

Roman reinforces a key theme: trust your data before scaling. 

You need to: 

  • Track sources correctly 
  • Measure conversions accurately 
  • Understand product performance 

Without this: 

Anna Wilson, Key Ascent 

Anna focuses on profitability. Know what it costs to acquire a customer—and what they’re worth. 

Key considerations: 

  • Customer acquisition cost (CAC) 
  • Payback period 
  • Blended vs channel-level performance 
  • Impact of discounts 
  • Anna on LinkedIn

Fiona Thompson, LoyaltyLion 

Fiona suggests moving beyond discounting: use value-driven incentives instead. 

Why it works: 

Dan Bond, RevLifter 

Dan identifies two key issues with most email capture strategies: 

  1. Performance — Is your offer right?
  2. Incrementality — Is your offer even needed? 

Key actions: 

  • Test different incentives (not just discounts) 
  • Measure post-signup behaviour 
  • Run holdout tests 

Don’t assume your signup offer is working—prove it. 

Taras Talimonchuk, Claspo.io  

Taras challenges the “popups don’t work” narrative. They do—if done right. 

Key strategy: 

  • Match popup to user intent 

Advanced tactics: 

Eric Sheinkopf, The Desire Company 

Eric’s message is simple: launch before it’s perfect. 

Why: 

  • You learn faster from real data 
  • Testing beats planning 
  • Speed drives growth 

Quick win: 

Chloe Thomas, Keep Optimising 

Chloe wraps the episode with the core philosophy behind the podcast: 

Keep optimising. 

That means: 

  • Launch quickly 
  • Learn from data 
  • Continuously improve 

Key principles: 

  • Nothing is ever “finished” 
  • Small improvements compound over time 
  • Focus on actionable data, not vanity metrics

Sponsored by…

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