TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School (episode 217)
by Chloe ThomasDawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping and is now helping 100s of influencers, experts, celebrities, and of course brands to learn the skills of live shopping via her Live Selling School.
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Dive in:
[05:31] Launch of Live Selling School lacked competition.
[09:11] Consider TikTok shop, choose a fitting face for your brand.
[15:36] Live streaming shopping boosts brand engagement, sales.
[17:15] Creating sensory experiences in online shopping presentations.
[21:16] Understand customer motivation, craft compelling pitch.
[25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness.
[27:41] Insider Tips from Dawn!
Understand Your Audience and Their Motivations
The key to successful live selling is an understanding of your target audience. Dawn says it’s important to know what motivates consumers to purchase. This involves:
- Identifying customer needs and wants. Understanding what problems your product solves or what desires it fulfills.
- Emotional connections. Appealing to customers’ emotions through storytelling and relatable scenarios.
- Tailoring your message. Adapting your pitch to different customer segments based on their motivations.
Understand your audience so you can craft stories that resonate and drive conversions.
Master the Art of Storytelling
Effective storytelling is a powerful tool in live selling. It helps to build emotional connections with viewers and makes your product more desirable. Key elements of effective storytelling in live selling include:
- Creating a compelling story. Develop a story around your product that engages the audience and highlights its benefits.
- Using vivid language. Paint a picture with your words to help viewers visualize themselves using the product.
- Highlighting the product’s value. Show how your product can improve customers’ lives or solve their problems.
Become a skilled storyteller to create a more immersive and persuasive live selling experience.
Leverage the Power of Engagement
Live selling is a two-way conversation. Engaging with your audience is crucial for building trust and driving sales. Strategies for effective engagement include:
- Active listening. Pay attention to viewer comments and questions, and respond promptly.
- Building community. Foster a sense of community among viewers by encouraging interaction and participation.
- Creating a sense of urgency. Use limited-time offers and scarcity tactics to encourage immediate purchases.
Focus on engagement to create a live selling experience that leads to higher conversions.
Listen to hear Dawn’s Insider Tips on TikTok marketing!
Interview links
- Check out the Live Selling School
- Dawn on LinkedIn
- Email Dawn: dawn@livesellingschool.com
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