AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner (episode 237)
by Chloe ThomasSara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.
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Dive in:
[04:15] Creating, sharing, and refining content using AI.
[07:50] AI helps understand users, systemize insights efficiently.
[12:22] Research, analyze reviews for authentic customer language.
[15:03] Start with basic AI tools, focus prompts.
[17:40] Describe product, avatar, before/after states, pain points.
[21:53] Tailor document for team-specific needs.
[25:12] Insider Tips from Sara!
Understand Customers Better with AI
AI tools like Claude or ChatGPT can provide fresh perspectives on customer insights. They can act as a bridge between raw data and actionable understanding. Often, marketers and brand owners are too close to their products or services, making it hard to see things from the customer’s perspective. AI helps remove bias, bringing new dimensions to customer avatars by synthesizing research and identifying patterns you might overlook.
Use a Layered Approach
Breaking tasks into smaller, iterative steps improves AI’s output and ensures accuracy. Start with demographic details, then expand into emotional states, motivations, and behavioral patterns. A common pitfall when using AI is providing vague instructions and expecting perfect results. Layering prompts helps craft avatars or campaign strategies that are aligned with your target audience.
Amplify Customer Voice with Reviews and Feedback
AI tools can integrate customer language directly into avatars and marketing materials. This is by analyzing reviews, support interactions, and community discussions. Customers resonate with brands that “speak their language.” Reviews and feedback offer valuable insights into how customers perceive your product, their pain points, and the solutions they value most.
Listen to hear Sara’s Insider Tips on AI!
Interview links
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