Josh is the CEO of Chronos Agency and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS, and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for you.
[Read more…] about 083 Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin082 Post-Cookie Marketing: How to make Facebook Ads work for you
Antoine is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.
[Read more…] about 082 Post-Cookie Marketing: How to make Facebook Ads work for you081 Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump
Elena has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.
[Read more…] about 081 Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump080 Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI
Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He is also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.
[Read more…] about 080 Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI079 Content Marketing: Interactive Content, TikTok, and the Attention Economy
We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he’s come on the podcast to give us insight on how we can create the marketing that’s going to make the difference in 2022.
[Read more…] about 079 Content Marketing: Interactive Content, TikTok, and the Attention Economy