Category: Keep Optimising Podcast Episodes
WhatsApp: Building a High-Engagement Community That Drives Real Customer Insight – with Alice Brown, Seventh Wave Stories (episode 292)
WhatsApp: BFCM Case Study That Changed How We Think – with George Kapernaros, Yocto (episode 291)
WhatsApp: 8 Mistakes to Avoid when Marketing with WhatsApp – with Rich Evans, Get Better (episode 290)
WhatsApp: Turning WhatsApp into a High-Converting Revenue Recovery Channel with Luca Borreani, ZipChat AI (episode 289)
Customer Acquisition: Mastering the 4 Steps to GEO Success and Winning More AI-Driven Traffic with Lisa Wendland, Blue Wheel (episode 288)
Customer Acquisition: Leveraging Brand + Performance to Drive Long-Term Growth with Jaye Cowle, Launch (episode 287)
Customer Acquisition: Outperform Competitors with Smarter Meta Ads and Creative Variations – with Elyse Collat (episode 286)
Customer Acquisition: Turn Instagram Comments into Customers—Using DM Automation for eCommerce Growth with Mel Eilers, Socially Sound (episode 285)
Customer Acquisition: Using Performance PR to Track, Measure, and Scale Results with Rick Magennis, Spark (episode 284)
TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax (episode 283)
TikTok: Driving More TikTok Shop Sales with Expert GMV Max Strategies from Rachel Cryan, Anicca Digital (episode 282)
TikTok: Mastering TikTok Shop Live Streaming – Insider Tips for Six Figure Mega Lives with Ben Muir, Unsociable (episode 281)
TikTok: Organic Strategies That Maximize Reach and Results with Beth Thomas, Slice (episode 280)
TikTok: Scale Your TikTok Lives Sustainably—Avoid Burnout & Grow Sales with Leila Kimiai-Nia, Emoceansdeep (episode 279)
Pre-Q4: Black Friday Email Checklist + Yotpo Migration Insights with Rich Evans, Get Better (episode 278)
Pre-Q4: The Silent Killer of eCommerce Profits: Fix Your Tracking Before Peak with Wesley Hartley, Leaf (episode 277)
Pre-Peak: Media Buying 101 – How to Test, Measure, and Scale TV & OOH Campaigns with Karolina Lapinaite, Precis (episode 276)
Pre-Peak: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle (episode 275)
Pre-Peak: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield (episode 274)
Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads (episode 273)
Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel (episode 272)
Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers (episode 271)
Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley (episode 270)
Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire (episode 269)
SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman (episode 268)
SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson (episode 267)
SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams (episode 266)
SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin (episode 265)
SEO: Navigating the ChatGPT Shopping Landscape for eCommerce Success with Sam Wright, Blink (episode 264)
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search (episode 263)
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimization with Michael Cole, Everflow (episode 262)
Google Ads: Optimising Your Shopping Feeds for Maximum Impact with Danny Ireland, Launch (episode 261)
Google Ads: Essential Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales (episode 260)
Google Ads: The 5 Dos and 5 Don’ts of PMax Optimisation with Becky Hopkin and Jonny Hyams (episode 259)
Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies (episode 258)
Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks (episode 257)
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister (episode 256)
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto (episode 254)
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop (episode 253)
Partnerships: Kickstart Your Affiliate Program — 5 Do’s and 5 Don’ts with Kelly Morrison (episode 252)
Partnerships: Maximize Your Affiliate Profits: 5 Steps to Success with Red Barrington (episode 251)
Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals (episode 250)
Partnerships: Why Affiliate Marketing Isn’t a Channel Anymore: The 2025 Perspective (episode 249)
Customer Retention & Post Purchase: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black (episode 248)
Customer Retention & Post Purchase: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax (episode 247)
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription (episode 246)
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue (episode 245)
Customer Retention: Mistakes to Avoid with Thomas Lalas (episode 244)
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton (episode 243)
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital (episode 242)
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce (episode 241)
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock (episode 240)
Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever (episode 239)
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner (episode 237)
AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann (episode 236)
AI Use Cases: How AI-Optimised Product Descriptions Can Boost Conversions with Thomas Ryan, Descriptomizer (episode 235)
AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey (234)
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly (episode 233)
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink (episode 232)
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab (episode 231)
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3 (episode 230)
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy (episode 229)
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch (episode 228)
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze (episode 227)
Attribution: Revamping Your Attribution Strategy with Luke Carthy (episode 226)
Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs (episode 224)
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast (episode 222)
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco (episode 221)
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing (episode 220)
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball (episode 219)
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals (episode 218)
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School (episode 217)
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale (episode 216)
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency (episode 215)
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida (episode 214)
Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black (episode 213)
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing (episode 212)
Offline Marketing: How to Buy Cold Data and Maximise ROI with Nicky Lomax (episode 211)
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf (episode 210)
Advertising: Why Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable (episode 209)
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox (episode 208)
Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207)
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B (episode 206)
Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Benjamin Lang, Shopify (episode 205)
Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee (episode 204)
Omnichannel: Tips for Selling Internationally to Achieve eCommerce Growth with Paul Walker, Global-e (episode 203)
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co (episode 202)
SEO: Link Building Tips for SEO Success with Rosa Mitchell, connective3 (episode 201)
SEO: Driving eCommerce Success Through Technical Foundations with Brad Houldsworth and Matt Henton (episode 200)
SEO: Unlocking YouTube Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video (episode 199)
SEO: How to Craft Unique and Helpful Content for eCommerce Success with Carolyn Shelby, Yoast (episode 198)
Email: How to Master Deliverability and Optimise Inbox Presence with Emilia & Ali, Intuit Mailchimp (episode 197)
Email: Strategies for Building an Engaged Email List with Hannah Spicer, Hannah Spicer Consulting (episode 196)
Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)
