Category: Keep Optimising Podcast Episodes
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search (episode 263)
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimization with Michael Cole, Everflow (episode 262)
Google Ads: Optimising Your Shopping Feeds for Maximum Impact with Danny Ireland, Launch (episode 261)
Google Ads: Essential Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales (episode 260)
Google Ads: The 5 Dos and 5 Don’ts of PMax Optimisation with Becky Hopkin and Jonny Hyams (episode 259)
Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies (episode 258)
Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks (episode 257)
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister (episode 256)
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora (episode 255)
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto (episode 254)
Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop (episode 253)
Partnerships: Kickstart Your Affiliate Program — 5 Do’s and 5 Don’ts with Kelly Morrison (episode 252)
Partnerships: Maximize Your Affiliate Profits: 5 Steps to Success with Red Barrington (episode 251)
Partnerships: Reaching New Audiences with Meta Ads and Influencer Power with Sam Thompsett, Genie Goals (episode 250)
Partnerships: Why Affiliate Marketing Isn’t a Channel Anymore: The 2025 Perspective (episode 249)
Customer Retention & Post Purchase: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black (episode 248)
Customer Retention & Post Purchase: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax (episode 247)
Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription (episode 246)
Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue (episode 245)
Customer Retention: Mistakes to Avoid with Thomas Lalas (episode 244)
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton (episode 243)
Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital (episode 242)
Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce (episode 241)
Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock (episode 240)
Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever (episode 239)
AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner (episode 237)
AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann (episode 236)
AI Use Cases: How AI-Optimised Product Descriptions Can Boost Conversions with Thomas Ryan, Descriptomizer (episode 235)
AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey (234)
Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly (episode 233)
Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink (episode 232)
Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab (episode 231)
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3 (episode 230)
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy (episode 229)
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch (episode 228)
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze (episode 227)
Attribution: Revamping Your Attribution Strategy with Luke Carthy (episode 226)
Attribution: How First-Party Cookies Grow your Email and Advertising Sales with Yiqi Wu, Aimerce (episode 225)
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs (episode 224)
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management (episode 223)
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast (episode 222)
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco (episode 221)
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing (episode 220)
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball (episode 219)
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals (episode 218)
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School (episode 217)
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale (episode 216)
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency (episode 215)
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida (episode 214)
Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black (episode 213)
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing (episode 212)
Offline Marketing: How to Buy Cold Data and Maximise ROI with Nicky Lomax (episode 211)
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf (episode 210)
Advertising: Why Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable (episode 209)
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox (episode 208)
Advertising: Elevating & Optimising Your Meta Ads Campaigns for Success with Jon Loomer (episode 207)
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B (episode 206)
Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Benjamin Lang, Shopify (episode 205)
Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee (episode 204)
Omnichannel: Tips for Selling Internationally to Achieve eCommerce Growth with Paul Walker, Global-e (episode 203)
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co (episode 202)
SEO: Link Building Tips for SEO Success with Rosa Mitchell, connective3 (episode 201)
SEO: Driving eCommerce Success Through Technical Foundations with Brad Houldsworth and Matt Henton (episode 200)
SEO: Unlocking YouTube Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video (episode 199)
SEO: How to Craft Unique and Helpful Content for eCommerce Success with Carolyn Shelby, Yoast (episode 198)
Email: How to Master Deliverability and Optimise Inbox Presence with Emilia & Ali, Intuit Mailchimp (episode 197)
Email: Strategies for Building an Engaged Email List with Hannah Spicer, Hannah Spicer Consulting (episode 196)
Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)
Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194)
Storytelling: How to Create Captivating Product Stories with Aimee Lopez, Copy Unleashed (episode 193)
Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)
Storytelling: Embedding Storytelling Throughout the Customer Journey for Great Customer Experience with Ben Afia (episode 191)
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)
Affiliates: Boosting eCommerce Success Through Strategic Affiliate Offers with Thomas McMahon, ClickBank (episode 189)
Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital (episode 188)
Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media (episode 187)
Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals (episode 186)
Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital (episode 185)
Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera (episode 184)
Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA (episode 183)
Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics (episode 182)
Content: Bringing Generative AI into your Blogging Process with Katrina McKinnon, CopySmiths.com (episode 181)
TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker (episode 180)
TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)
TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable (episode 178)
TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17 (episode 177)
TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper (episode 176)
Organic Social: The 10-Second Social Platform Check with Carolyn Zick, Bad Axe Enterprises (episode 175)
Organic Social: The Strategic Content Calendar for High Growth with Susan Moeller, Tailwind (episode 174)
Organic Social: A 7-figure Brand’s Social Media Strategy with Colin McIntosh, Sheets & Giggles (episode 173)
Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast (episode 172)
Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Peak Season Updates: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble (episode 169)
Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Digital Advertising: Reddit Advertising 101 – What are the different ad formats and targeting options? With Izzy Morris (episode 166)
