Category: Keep Optimising Podcast Episodes
Customer Experience on your Product Pages with Adam Pearce (episode 126)
Customer Experience on your website by improving your copy (episode 125)
Customer Experience in Delivery with The Postal Hub Podcast’s Ian Kerr (episode 124)
Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
TikTok Organic 101 with Cal Devine (episode 122)
TikTok Advertising 101 with expert Sven Muchow (episode 121)
TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
TikTok: What are TikTok “Creators” and how can you utilise them? With Danny Desatnik from #paid (episode 119)
Black Friday Tips 2022 (episode 118)
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Q4 Updates: 5 Ways to Survive the “Recession” with Kunle Campbell from 2x eCommerce (episode 114)
Q4 Updates: Perfecting your “Recession” Marketing Plan with Ian Hammersley (episode 113)
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Sales Driving Partnerships… with Influencer Marketing (episode 109)
108 Sales Driving Partnerships… with Affiliate Marketing
107 Sales Driving Partnerships… with your Customers
106 Partnerships… with other eCommerce stores
105 Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin
104 Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media
103 Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest
102 Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood
101 Facebook Ads: Understanding your Customer’s WHY is core to your success
100 You Asked, Chloe’s answering – it’s our epic 100th Episode
099 SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
098 SEO: Protecting and Repairing your Online Reputation with Justin Seibert
097 SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz
096 Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks
095 Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer
094 Email Marketing: Using Pinterest to Grow your Email List with Laura Rike
093 Email Marketing: How to use Quizzes to increase your email list (and sales!)
092 Google Ads: Google Shopping Campaigns – what’s working now?
091 Google Ads: Keyword Search Campaigns – what’s working now?
090 Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count”
089 Google Ads: The Time for Automation is NOW! With Zeze Peters
088 Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
087 Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads
086 Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait
085 Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency
084 Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact
083 Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin
082 Post-Cookie Marketing: How to make Facebook Ads work for you
081 Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump
080 Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI
079 Content Marketing: Interactive Content, TikTok, and the Attention Economy
078 Content Marketing: UGC Masterclass in Customer Reviews
077 Content Marketing: Purpose Driven Marketing – How do you shout with confidence?
076 Content Marketing: Video Marketing with bestselling author Jon Mowat
075 Content Marketing: Crafting Product Pages that Convert
074 Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis
073 Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma
072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media
071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship
070 Loyalty: Discover how your Brand Perception is central to your customer loyalty levels
069 Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon
068 Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera
067 Loyalty: Building a great Loyalty Program with Fiona Stevens from LoyaltyLion
066 Black Friday 2021 – 7 eCommerce Experts Share their Top Tips for Success
065 Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
064 Social Media: Increase Engagement with the Perfect Content Playbook
063 Social Media: 6 Steps to Fast Track your Instagram Growth
062 Social Media: Streamlining your workflows to increase ROI
061 New Marketing: YouTube Ads for eCommerce – should you be testing them?
060 New Marketing: Livestream eCommerce – how to use it to create online sales events
059 New Marketing: Improve all your marketing with a One Click Checkout
058 New Marketing: TikTok for eCommerce with the Sugatan team
057 Marketplaces: FIVE things you must get right for a successful launch
056 Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
055 Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper
054 Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
053 SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
052 SEO: Blue Ocean Blogging Strategy with Adam Bastock
051 SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
050 SEO: Perfecting your faceted navigation with Luke Carthy
049 SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
048 Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
047 Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill
046 Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
045: Google Ads: How to get started with Mike Rhodes author of the number 1 Google Ads book
044: Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
043: Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
042: Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
041 Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
040: SMS Marketing – should you? how do you? with Corinne Watson from Postscript
039: Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
038 Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend
037 Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
036: Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster
035: Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
033 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
032 Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
030 Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
029: Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
