Category: Keep Optimising Podcast Episodes
SEO: How to Craft Unique and Helpful Content for eCommerce Success with Carolyn Shelby, Yoast (episode 198)
Email: How to Master Deliverability and Optimise Inbox Presence with Emilia & Ali, Intuit Mailchimp (episode 197)
Email: Strategies for Building an Engaged Email List with Hannah Spicer, Hannah Spicer Consulting (episode 196)
Email: Using Predictive Analytics to Elevate Your Email Marketing Strategy with Daniel Budai, Budai Media (episode 195)
Email: How to Properly Do AB Tests for Email Marketing Success with Bridget Poston, Beeline Copy (episode 194)
Storytelling: How to Create Captivating Product Stories with Aimee Lopez, Copy Unleashed (episode 193)
Storytelling: How Storytelling Can Improve Top-of-Funnel Success with Danielle Gipps, Revenue Growth Agency (episode 192)
Storytelling: Embedding Storytelling Throughout the Customer Journey for Great Customer Experience with Ben Afia (episode 191)
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency (episode 190)
Affiliates: Boosting eCommerce Success Through Strategic Affiliate Offers with Thomas McMahon, ClickBank (episode 189)
Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital (episode 188)
Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media (episode 187)
Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals (episode 186)
Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital (episode 185)
Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera (episode 184)
Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA (episode 183)
Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics (episode 182)
Content: Bringing Generative AI into your Blogging Process with Katrina McKinnon, CopySmiths.com (episode 181)
TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker (episode 180)
TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals (episode 179)
TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable (episode 178)
TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17 (episode 177)
TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper (episode 176)
Organic Social: The 10-Second Social Platform Check with Carolyn Zick, Bad Axe Enterprises (episode 175)
Organic Social: The Strategic Content Calendar for High Growth with Susan Moeller, Tailwind (episode 174)
Organic Social: A 7-figure Brand’s Social Media Strategy with Colin McIntosh, Sheets & Giggles (episode 173)
Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast (episode 172)
Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs (episode 171)
Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Peak Season Updates: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble (episode 169)
Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Digital Advertising: Reddit Advertising 101 – What are the different ad formats and targeting options? With Izzy Morris (episode 166)
Digital Advertising: Boost Sales with Pinterest Ads and Organic Content with Helen Johnson, Remix Marketing (episode 165)
Digital Advertising: Unlocking the Potential of Apple iOS 17 With Helga Alvarez and Wesley Hartley (episode 164)
Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable (episode 163)
Community: Build a community that thrives with Copy Club’s Lottie Unwin (episode 162)
Community: Just using your Email Marketing to build Community with Katie Skelton (episode 161)
Community: How to get Active Members in Private Facebook Groups with Janis Thomas (episode 160)
Community: Exponential Growth from Word-of-Mouth with Victoria Murden (episode 159)
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)
Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)
Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter (episode 154)
Offline: Your Product Sample Strategy with Natalie Betts (episode 153)
Offline: The Secret to Powerful Product Packaging with Lindsay Quan (episode 152)
Offline: New Customer Acquisition with Direct Mail with Dylan Jenkins (episode 151)
Offline: Advancing Direct Mail with Dan Dunn, Paperplanes (episode 150)
SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin (episode 149)
SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury (episode 148)
SEO: Master Your Website Migration with Montserrat Cano (episode 147)
SEO: The Zero Waste 101 of Content Marketing with Krissie Claire (episode 146)
Email Marketing: The 7 Pillars for Success in 2023 with Komal Helyer (episode 145)
Email Marketing: Stop the Weekly Newsletters with Emil Kristensen (episode 144)
Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend (episode 142)
Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer (episode 141)
Attribution: AI Media Buying with Rabah Rahil (episode 140)
Attribution: The Art and Science of Testing with Jo Davis (episode 139)
Attribution: Is GA4 all you need? with Jill Quick (episode 138)
Attribution: Customer Journey Based Attribution with Jo Young (episode 137)
Google Ads Optimising Your Bidding Strategies with Jonny Hyams (episode 136)
Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins (episode 135)
Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)
Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)
Google Ads Google Shopping Campaigns in 2023 with Nick Trueman (episode 132)
Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)
Content Marketing Big Picture Content Marketing – what’s next? with Ian Leslie (episode 129)
Content Marketing: How to drive interaction and accelerate trust with Omar Zenhom (episode 128)
Customer Experience upping your Customer Service game with Ty Givens (episode 127)
Customer Experience on your Product Pages with Adam Pearce (episode 126)
Customer Experience on your website by improving your copy (episode 125)
Customer Experience in Delivery with The Postal Hub Podcast’s Ian Kerr (episode 124)
Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
TikTok Organic 101 with Cal Devine (episode 122)
TikTok Advertising 101 with expert Sven Muchow (episode 121)
TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
TikTok: What are TikTok “Creators” and how can you utilise them? With Danny Desatnik from #paid (episode 119)
Black Friday – 7 eCommerce Experts Share their Top Tips for Success (episode 118)
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Q4 Updates: 5 Ways to Survive the “Recession” with Kunle Campbell from 2x eCommerce (episode 114)
Q4 Updates: Perfecting your “Recession” Marketing Plan with Ian Hammersley (episode 113)
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Sales Driving Partnerships… with Influencer Marketing (episode 109)
Sales Driving Partnerships… with Affiliate Marketing (episode 108)
Sales Driving Partnerships… with your Customers (episode 107)
Partnerships… with other eCommerce stores (episode 106)
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media (episode 104)
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)
Facebook Ads: Understanding your Customer’s WHY is core to your success (episode 101)
