Category: Keep Optimising Podcast Episodes
Email Marketing: Stop the Weekly Newsletters with Emil Kristensen (episode 144)
Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend (episode 142)
Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer (episode 141)
Attribution: AI Media Buying with Rabah Rahil (episode 140)
Attribution: The Art and Science of Testing with Jo Davis (episode 139)
Attribution: Is GA4 all you need? with Jill Quick (episode 138)
Attribution: Customer Journey Based Attribution with Jo Young (episode 137)
Google Ads Optimising Your Bidding Strategies with Jonny Hyams (episode 136)
Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins (episode 135)
Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)
Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)
Google Ads Google Shopping Campaigns in 2023 with Nick Trueman (episode 132)
Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)
Content Marketing Big Picture Content Marketing – what’s next? with Ian Leslie (episode 129)
Content Marketing: How to drive interaction and accelerate trust with Omar Zenhom (episode 128)
Customer Experience upping your Customer Service game with Ty Givens (episode 127)
Customer Experience on your Product Pages with Adam Pearce (episode 126)
Customer Experience on your website by improving your copy (episode 125)
Customer Experience in Delivery with The Postal Hub Podcast’s Ian Kerr (episode 124)
Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
TikTok Organic 101 with Cal Devine (episode 122)
TikTok Advertising 101 with expert Sven Muchow (episode 121)
TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
TikTok: What are TikTok “Creators” and how can you utilise them? With Danny Desatnik from #paid (episode 119)
Black Friday Tips 2022 (episode 118)
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Q4 Updates: 5 Ways to Survive the “Recession” with Kunle Campbell from 2x eCommerce (episode 114)
Q4 Updates: Perfecting your “Recession” Marketing Plan with Ian Hammersley (episode 113)
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Sales Driving Partnerships… with Influencer Marketing (episode 109)
Sales Driving Partnerships… with Affiliate Marketing (episode 108)
Sales Driving Partnerships… with your Customers (episode 107)
Partnerships… with other eCommerce stores (episode 106)
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media (episode 104)
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)
Facebook Ads: Understanding your Customer’s WHY is core to your success (episode 101)
You Asked, Chloe’s answering – it’s our epic 100th Episode (episode 100)
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy (episode 099)
SEO: Protecting and Repairing your Online Reputation with Justin Seibert (episode 098)
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz (episode 097)
Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks (episode 096)
Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer (episode 095)
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike (episode 094)
Email Marketing: How to use Quizzes to increase your email list (and sales!) (episode 093)
Google Ads: Google Shopping Campaigns – what’s working now? (episode 092)
Google Ads: Keyword Search Campaigns – what’s working now? (episode 091)
Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count” (episode 090)
Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan (episode 088)
Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency (episode 085)
Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact (episode 084)
Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin (episode 083)
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)
Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump (episode 081)
Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Content Marketing: Purpose Driven Marketing – How do you shout with confidence? (episode 077)
Content Marketing: Video Marketing with bestselling author Jon Mowat (episode 076)
Content Marketing: Crafting Product Pages that Convert (episode 075)
Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)
Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma (episode 073)
Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media (episode 072)
Influencer Marketing: What’s working right now with Cody Wittick from Kynship (episode 071)
Loyalty: Discover how your Brand Perception is central to your customer loyalty levels (episode 070)
Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon (episode 069)
Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy’s Raúl Galera (episode 068)
Loyalty: Building a great Loyalty Program with Fiona Stevens from LoyaltyLion (episode 067)
Black Friday 2021 – 7 eCommerce Experts Share their Top Tips for Success (episode 066)
Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind (episode 065)
Social Media: Increase Engagement with the Perfect Content Playbook (episode 064)
Social Media: 6 Steps to Fast Track your Instagram Growth (episode 063)
Social Media: Streamlining your workflows to increase ROI (episode 062)
New Marketing: YouTube Ads for eCommerce – should you be testing them? (episode 061)
New Marketing: Livestream eCommerce – how to use it to create online sales events (episode 060)
New Marketing: Improve all your marketing with a One Click Checkout (episode 059)
New Marketing: TikTok for eCommerce with the Sugatan team (episode 058)
Marketplaces: FIVE things you must get right for a successful launch (episode 057)
Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales (episode 056)
Marketplaces: Why you should NOT also be selling on marketplaces with Aisle 3’s Thomas J Vosper (episode 055)
Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay (episode 054)
SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital (episode 053)
SEO: Blue Ocean Blogging Strategy with Adam Bastock (episode 052)
SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net (episode 051)
SEO: Perfecting your faceted navigation with Luke Carthy (episode 050)
SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush (episode 049)
Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert (episode 048)
Google Ads: Shopping Campaigns – the latest tactics for success with Richard Hill (episode 047)
