Category: Keep Optimising Podcast Episodes
Peak Season Updates: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM (episode 170)
Peak Season Updates: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble (episode 169)
Peak Season Updates: How to create an Analytics Strategy with Manuel Montanari, Mapp Digital (episode 168)
Digital Advertising: How to Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow, Source Nine (episode 167)
Digital Advertising: Reddit Advertising 101 – What are the different ad formats and targeting options? With Izzy Morris (episode 166)
Digital Advertising: Boost Sales with Pinterest Ads and Organic Content with Helen Johnson, Remix Marketing (episode 165)
Digital Advertising: Unlocking the Potential of Apple iOS 17 With Helga Alvarez and Wesley Hartley (episode 164)
Digital Advertising: What’s the best thing to do with TikTok ads? With Ben Muir from Unsociable (episode 163)
Community: Build a community that thrives with Copy Club’s Lottie Unwin (episode 162)
Community: Just using your Email Marketing to build Community with Katie Skelton (episode 161)
Community: How to get Active Members in Private Facebook Groups with Janis Thomas (episode 160)
Community: Exponential Growth from Word-of-Mouth with Victoria Murden (episode 159)
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy (episode 158)
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon (episode 157)
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (episode 156)
Facebook Ads: The Advantage of Advantage Plus Shopping Campaigns with Aggie Meroni (episode 155)
Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter (episode 154)
Offline: Your Product Sample Strategy with Natalie Betts (episode 153)
Offline: The Secret to Powerful Product Packaging with Lindsay Quan (episode 152)
Offline: New Customer Acquisition with Direct Mail with Dylan Jenkins (episode 151)
Offline: Advancing Direct Mail with Dan Dunn, Paperplanes (episode 150)
SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin (episode 149)
SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury (episode 148)
SEO: Master Your Website Migration with Montserrat Cano (episode 147)
SEO: The Zero Waste 101 of Content Marketing with Krissie Claire (episode 146)
Email Marketing: The 7 Pillars for Success in 2023 with Komal Helyer (episode 145)
Email Marketing: Stop the Weekly Newsletters with Emil Kristensen (episode 144)
Email Marketing: The Key to Success with SMS with Kerri McDonald (episode 143)
Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend (episode 142)
Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer (episode 141)
Attribution: AI Media Buying with Rabah Rahil (episode 140)
Attribution: The Art and Science of Testing with Jo Davis (episode 139)
Attribution: Is GA4 all you need? with Jill Quick (episode 138)
Attribution: Customer Journey Based Attribution with Jo Young (episode 137)
Google Ads Optimising Your Bidding Strategies with Jonny Hyams (episode 136)
Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins (episode 135)
Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting (episode 134)
Google Ads YouTube Ads, the time is now! With Charlotte Sheridan (episode 133)
Google Ads Google Shopping Campaigns in 2023 with Nick Trueman (episode 132)
Content Marketing: Creating the perfect Blog Creation Checklist to deliver the blogs that convert (episode 131)
Content Marketing: Using Podcast Guesting to grow brand awareness and connection (episode 130)
Content Marketing Big Picture Content Marketing – what’s next? with Ian Leslie (episode 129)
Content Marketing: How to drive interaction and accelerate trust with Omar Zenhom (episode 128)
Customer Experience upping your Customer Service game with Ty Givens (episode 127)
Customer Experience on your Product Pages with Adam Pearce (episode 126)
Customer Experience on your website by improving your copy (episode 125)
Customer Experience in Delivery with The Postal Hub Podcast’s Ian Kerr (episode 124)
Customer Experience in your Email Marketing Automations with Greg Zakowicz from Omnisend (episode 123)
TikTok Organic 101 with Cal Devine (episode 122)
TikTok Advertising 101 with expert Sven Muchow (episode 121)
TikTok Influencer Marketing with Kristen Wiley from Statusphere (episode 120)
TikTok: What are TikTok “Creators” and how can you utilise them? With Danny Desatnik from #paid (episode 119)
Black Friday – 7 eCommerce Experts Share their Top Tips for Success (episode 118)
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker (episode 117)
Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel (episode 116)
Marketplaces: Using niche marketplaces to grow new customer acquisition (episode 115)
Q4 Updates: 5 Ways to Survive the “Recession” with Kunle Campbell from 2x eCommerce (episode 114)
Q4 Updates: Perfecting your “Recession” Marketing Plan with Ian Hammersley (episode 113)
Q4 Updates: Perfecting your eCommerce Pricing Strategy with Burc Tanir, the eCommerce Pricing Guy (episode 112)
Q4 Updates: The Only Google Analytics 4 Advice you need with Dan Coleman (episode 111)
Q4 Updates: A common sense guide to the Shopify Editions Updates with Chase Clymer from Honest eCommerce (episode 110)
Sales Driving Partnerships… with Influencer Marketing (episode 109)
Sales Driving Partnerships… with Affiliate Marketing (episode 108)
Sales Driving Partnerships… with your Customers (episode 107)
Partnerships… with other eCommerce stores (episode 106)
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin (episode 105)
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagné from J7 Media (episode 104)
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest (episode 103)
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood (episode 102)
Facebook Ads: Understanding your Customer’s WHY is core to your success (episode 101)
You Asked, Chloe’s answering – it’s our epic 100th Episode (episode 100)
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy (episode 099)
SEO: Protecting and Repairing your Online Reputation with Justin Seibert (episode 098)
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz (episode 097)
Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks (episode 096)
Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer (episode 095)
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike (episode 094)
Email Marketing: How to use Quizzes to increase your email list (and sales!) (episode 093)
Google Ads: Google Shopping Campaigns – what’s working now? (episode 092)
Google Ads: Keyword Search Campaigns – what’s working now? (episode 091)
Google Ads: Bestselling author Andy Splichal talks “Make Each Click Count” (episode 090)
Google Ads: The Time for Automation is NOW! With Zeze Peters (episode 089)
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan (episode 088)
Offline Marketing: Profitable Customer Acquisition with Off-The-Page Ads (episode 087)
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait (episode 086)
Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency (episode 085)
Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact (episode 084)
Post-Cookie Marketing: Lifecycle Marketing Tips and Tricks with Josh Chin (episode 083)
Post-Cookie Marketing: How to make Facebook Ads work for you (episode 082)
Post-Cookie Marketing: SMS Marketing for Beginners with Elena from Yotpo SMSBump (episode 081)
Post-Cookie Marketing: Zero Party Data with Ben Parr from Octane AI (episode 080)
Content Marketing: Interactive Content, TikTok, and the Attention Economy (episode 079)
Content Marketing: UGC Masterclass in Customer Reviews (episode 078)
Content Marketing: Purpose Driven Marketing – How do you shout with confidence? (episode 077)
Content Marketing: Video Marketing with bestselling author Jon Mowat (episode 076)
Content Marketing: Crafting Product Pages that Convert (episode 075)
Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis (episode 074)
Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma (episode 073)
