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Keep Optimising Marketing Podcast

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074 Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

24th November 2021 By April Buencamino-dy

Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media an affiliate and influencer marketing agency. Like me, over the last few years, he’s seen the worlds of influencer marketing and affiliate marketing collide – often with fantastic consequences.

[Read more…] about 074 Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

Filed Under: Affiliate Marketing, Influencer Marketing, Keep Optimising Podcast Episodes

073 Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma

17th November 2021 By April Buencamino-dy

6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.

[Read more…] about 073 Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma

Filed Under: Influencer Marketing, Keep Optimising Podcast Episodes, Social Media

072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media

10th November 2021 By April Buencamino-dy

Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!

[Read more…] about 072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media

Filed Under: Influencer Marketing, Keep Optimising Podcast Episodes

071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship

3rd November 2021 By April Buencamino-dy

Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers–both in size, and interest niche. He then took everything he learned there to co-found influencer marketing agency Kynship – which focuses on building a community of influencers for their clients–not just the transactions.

[Read more…] about 071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship

Filed Under: Facebook Ads, Influencer Marketing, Keep Optimising Podcast Episodes, Social Media

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