6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.
[Read more…] about 073 Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media
Heather’s been in marketing for a couple of decades – and for the last five years has been specialising in podcast advertising at True Native Media. There she and her team connect brands with independent podcasters to create great stories and ultimately drive sales. Frankly, I can’t think of anyone better to give us the 101 on podcast advertising!
[Read more…] about 072 Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship
Cody started his Influencer Marketing journey brand-side at QALO (the creators of the silicone wedding ring) spending 3 years growing it from nothing to work with a wide range of influencers–both in size, and interest niche. He then took everything he learned there to co-found influencer marketing agency Kynship – which focuses on building a community of influencers for their clients–not just the transactions.
[Read more…] about 071 Influencer Marketing: What’s working right now with Cody Wittick from Kynship