Keep Optimising Marketing Podcast

everything to do with the Keep Optimising Podcast

100 You Asked, Chloe’s answering – it’s our epic 100th Episode

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For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.

She’s picked the 9 biggest questions we’ve been sent in to give you the answers you need to succeed this year. If there’s a question you’ve been meaning to ask… we bet it’s covered in this epic episode.

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096 Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks

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Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff!

This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today!

10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.

If you want access to the whole event for FREE– just head to eCMP.info/summit where you might be in time to catch some live sessions, but where you’ll DEFINITELY be in time to catch the replays.

[Read more…] about 096 Email Marketing: Customer-First Data for Customer Retention with Klaviyo’s Gemma Banks

095 Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer

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Komal really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than Chloe – always focused on helping clients find the best strategy and drive the best possible results. AND she’s just been named one of “20 Email marketing experts you need to follow” by Mailcon.

[Read more…] about 095 Email Marketing: The Email Content Trends you need to know with Pure360’s Komal Helyer

094 Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

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Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about today.

[Read more…] about 094 Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

093 Email Marketing: How to use Quizzes to increase your email list (and sales!)

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Gen is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list.

[Read more…] about 093 Email Marketing: How to use Quizzes to increase your email list (and sales!)