Up until recently, Ian’s been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he’s been doing there, on our sister podcast eCommerce MasterPlan). He’s working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products evermore awesome, and retailers to get the best out of Bolt.

[Read more…] about 059 New Marketing: Improve all your marketing with a One Click Checkout

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You’ll learn about how to create your story, the types of stories that work, and how to use your story in your marketing. This episode is packed with examples.

[Read more…] about 031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics setups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!

[Read more…] about 030 Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.

[Read more…] about 013 Improve All Your Conversion Rates: Using Live Chat and Customer service to improve conversion rates with Gorgias’ Lucas Walker

Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact, he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop.

[Read more…] about 012 Improving Conversion Rates: Improve your Homepage, Navigation & Category Pages with Mogens Møller