Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award winning Digital marketing and eCommerce Strategist
[Read more…] about 027 Content Marketing: User Generated Content how make it work for you with Joanna Steele026 Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also very well versed in how the right design can totally change the results of a content strategy.
[Read more…] about 026 Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs025 Content Marketing: What does a modern PR strategy look like? with Mark Hook
Mark is the Global Director of PR and Communications at Digital Operations Solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency and as Global PR Lead at eCommerce Retailer Lovehoney. It’s fair to say that Mark knows PR inside out!
[Read more…] about 025 Content Marketing: What does a modern PR strategy look like? with Mark Hook024 Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes I’m talking about Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.
[Read more…] about 024 Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin023 Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses.
[Read more…] about 023 Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha