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Keep Optimising Marketing Podcast

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079 Content Marketing: Interactive Content, TikTok, and the Attention Economy

29th December 2021 By April Buencamino-dy

We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumer’s attention. Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney. That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he’s come on the podcast to give us insight on how we can create the marketing that’s going to make the difference in 2022.

[Read more…] about 079 Content Marketing: Interactive Content, TikTok, and the Attention Economy

Filed Under: Content Marketing, Keep Optimising Podcast Episodes

078 Content Marketing: UGC Masterclass in Customer Reviews

22nd December 2021 By April Buencamino-dy

Tomasz is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing.

[Read more…] about 078 Content Marketing: UGC Masterclass in Customer Reviews

Filed Under: Content Marketing, Keep Optimising Podcast Episodes

077 Content Marketing: Purpose Driven Marketing – How do you shout with confidence?

15th December 2021 By April Buencamino-dy

Maria is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of experience in marketing and communications roles across a variety of sectors including media, non-profit, B2B multinational, and travel. Maria is passionate about working with brands that value people and the planet as equally as profit.

[Read more…] about 077 Content Marketing: Purpose Driven Marketing – How do you shout with confidence?

Filed Under: Content Marketing, Keep Optimising Podcast Episodes

076 Content Marketing: Video Marketing with bestselling author Jon Mowat

8th December 2021 By April Buencamino-dy

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author of “Video Marketing” which is all about creating engaging video campaigns to drive brand growth and sales, now in it’s second edition, and translated into 5 different languages!

[Read more…] about 076 Content Marketing: Video Marketing with bestselling author Jon Mowat

Filed Under: Content Marketing, Keep Optimising Podcast Episodes

075 Content Marketing: Crafting Product Pages that Convert

1st December 2021 By April Buencamino-dy

Emma has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any point) that copy is required. With a particularly impressive track record in the product page.

[Read more…] about 075 Content Marketing: Crafting Product Pages that Convert

Filed Under: Content Marketing, Keep Optimising Podcast Episodes

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