SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft (episode 297)

18th March by Chloe Thomas

Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients.

In this episode, Liv shares how to turn your eCommerce category pages into powerful revenue drivers – without stuffing them with endless SEO copy. We dive into practical fixes, smart internal linking strategies, and how to prepare your store for the rise of AI search and agentic commerce.

SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft

Listen now for free:

Subscribe to Keep Optimising on your favourite Podcast App

Dive in:

[06:12] “Optimizing Collection Pages Effectively”
[09:15] “eCommerce Site Structure Insights”
[10:41] SEO, UX, and Engagement Signals
[15:40] “Optimized Copy Boosts Rankings”
[18:42] “Internal Linking Pitfalls Explained”
[21:23] “AI Search Optimization for eCommerce”
[25:57] Insider Tips from Liv!

Do: Keep Category Page Copy Tight and Conversion-Focused

Write copy that helps shoppers choose. Focus on product types, benefits, and buying considerations. Keep it clear and commercially relevant. Around 300–500 words are often enough.

Avoid: Adding 2,000 words of fluff about “What is a dress?” or product history. More words do not mean more value.

Do: Build a Clear Internal Linking Structure

Link parent categories to subcategories and back again. Use descriptive anchor text like “red dresses” instead of “click here.” Make your hierarchy obvious to both users and Google. This improves crawlability and navigation.

Avoid: Weak anchor text and Shopify non-canonical product URLs that dilute ranking signals.

Do: Optimise for AI Search with Better Product Data

Prepare for AI-driven shopping now. Keep your product feeds clean and complete. Add structured data and FAQs that answer real buying questions. Optimise for long-tail and comparison queries.

Avoid: Ignoring product feeds and Merchant Center setup while competitors prepare for agentic commerce.

Takeaways:

SEO isn’t just spreadsheets and keywords. It’s about understanding people. Liv reminds us: Don’t create content for Google. Create for real humans. When you serve users first, search engines will reward you.
The secret sauce for category pages: Internal linking! Liv Day shares how connecting relevant pages not only helps Google but guides buyers. Conversion and SEO go hand in hand.
Copy on category pages shouldn’t be endless. Too much information can confuse users and hurt your rankings. Keep content clear, concise, and focused on helping shoppers decide.
We’re about to enter the world of agentic commerce. Soon, purchasing straight from Google and ChatGPT will be the norm. Liv urges brands to optimize product data now to stay visible.
SEO is a journey, not a destination. Testing, learning, and iterating help you keep up with change. What worked yesterday may need a tweak tomorrow.

Listen to hear Liv’s Insider Tips on SEO!

Interview Links:

Have you yet downloaded our ebook?

“500 Top Tips to Make Your eCommerce Business More Profitable”

To celebrate Keep Optimising’s sister show eCommerce MasterPlan reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.

Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.

Chloe has organised the whole thing into sections so you can dip and dip out and take inspiration as and when you need it.

This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.

Download your free copy right now

Full transcript to read & download:

Click to access