TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale (episode 216)
by Chloe ThomasAshley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.
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Dive in:
[06:27] The pillars of TikTok.
[09:17] Focus on 1-3 key products for promotion.
[12:02] Create aggressive affiliate strategy with higher commissions.
[15:01] Creating consistent content is crucial for success.
[19:12] Reach out to brand owners for promotion.
[21:25] TikTok focusing on live content for growth.
[25:59] Insider Tips from Ashley!
Strategic Product Selection and Offers
Pick a few hero products to showcase and promote on TikTok. This allows you to concentrate your efforts and resources for better results. Consider offering special bundles, TikTok-exclusive products, or free gifts with purchase to entice viewers to take action. A targeted approach allows you to create a clear and compelling message. Special offers create a sense of urgency and exclusivity, driving sales.
Multi-Pillar Approach on TikTok
Utilize all the tools TikTok offers: organic content, TikTok Shop, ads, and TikTok Lives. This creates a comprehensive sales funnel, capturing viewers at different stages of the buying journey. A multi-pronged approach increases your reach and exposure. Organic content builds brand awareness, while ads target specific audiences. The Shop allows for seamless purchases, and Lives can foster a sense of community and real-time engagement.
Early Stage Sales & Affiliate Marketing
Focus on getting to 100 sales quickly. This initial success builds social proof and attracts affiliate marketers. Consider temporary aggressive pricing strategies to achieve this initial sales burst.
Leverage the power of affiliate marketing. Offer competitive commission rates to incentivize content creators to promote your products. Partner with a large number of creators to maximize reach.
Listen to hear Ashley’s Insider Tips on TikTok marketing!
Interview links
*Thank you to Will Laurenson from Customers Who Click Podcast for the guest recommendation!
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