AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital AI (episode 238)
by Chloe ThomasKomal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more.
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Dive in:
[04:36] Focusing on small business marketing alleviates founders.
[06:22] Small sellers face bandwidth and expertise challenges.
[10:47] Keywords, bidding, metrics optimization, ad budget decisions.
[14:35] AI helps tailor brand marketing content efficiently.
[16:16] Ad copy adapts across channels for optimization.
[19:35] No unified tool for multi-channel campaign launches.
[22:14] Insider Tips from Komal!
AI: A Time and Cost-Saving Tool for Advertising
AI can significantly reduce the time and costs associated with managing ad campaigns. For small and medium-sized businesses, AI helps by automating time-intensive tasks. This includes ad creation, campaign setup, and performance tracking. Embracing AI tools can also optimize workflows. This is true particularly for repetitive tasks like ad variations and A/B testing. This allows teams to focus on strategy, creativity, and customer engagement while ensuring campaigns are managed and aligned with brand voice.
Use AI for Insights, Not Just Sales
Beyond driving sales, advertising should also be seen as a way to understand customers and refine business strategies. AI can analyze campaign performance across multiple channels to reveal actionable insights. This can cover which product features resonate with audiences or how different messages perform on various platforms. This feedback loop can inform not only future campaigns but also product descriptions, website copy, and marketing strategies.
Patience and Iteration are Key
Success with AI tools and advertising campaigns doesn’t happen overnight. There is a need for patience, especially for SMBs with limited budgets. A mindset of continuous improvement is also key in advertising. Embrace testing and iterating, as the first attempt is rarely the most effective. AI tools can speed up this process by identifying patterns and optimizing campaigns faster. Still, brands need to experiment with different strategies to find what works.
Listen to hear Komal’s Insider Tips on AI!
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